Businesses establish their strategies differently. They factor in different criteria in order to promote the best possible campaign ensuring their company’s growth in a prescribed amount of time. It all depends on the main objective of the company and the goals set, taking into consideration the target market, purpose and profit to be made from such ventures.
Holding corporate events is becoming a popular approach in order to attract clients to invest. There are many reasons why businesses succeed on maintaining their goals and sustaining company growth by holding corporate events. If you’re a project manager or a marketing specialist and still aren’t sold on the benefit of conducting corporate events – you may want to reconsider!
Keep Your Clients
According to research, 40% of customers tend to switch to a competitor when they learn the rival company provides a better overall experience. By holding events that include live entertainments such as corporate mind reading shows or a corportate numerology show, for example, magnify the strengths of your current campaigns as well as future prospects. It also stands to be used as an opportunity to showcase and highlight certain product features which can only be provided by your company.
Brand Awareness and Creating Good Impressions
It’s also a way to keep your current and new products in the face of current and potential clients, reminding your target market that they still have the option to buy your product – and giving insight to new clients of your abilities to help them succeed by purchasing your product. Holding a corporate event helps to set a tone for your guests and gives them the opportunity to relax and enjoy the pitch without being fed the hard sell. This gesture creates a more comfortable environment for them to explore your product. When you make a good impression and generate rapport with your clients, you also receive good reviews about your product or service.
An added benefit to these events is to invite staff to recognize their efforts. Most clients tend to be impressed with large companies which are able to bond their staff and induce team spirit and camaraderie in their principles.
Provide Memorable Experiences
Essentially, 90% of customers who were dissatisfied by the service provided by a company would warn others about it. Only 24% keep in contact with the company to resolve the issue while a whopping 66% discourage others in buying their product.
When you hold a corporate event, it is an opportunity for you to boost your client’s confidence about your product. Take charge and feel the perception of your prospective customers about the product. Providing a memorable experience also makes an impression that you value your clients and their needs.
A Perfect Way to Stand Out
If you invite high-end potential clients to a special event, you have the opportunity to put your product in the forefront. Even when you’re ahead of the pack, you can greaten the distance ahead of competitors by establishing corporate events. This is also an effective way to make big announcements or launch new services.
Establish Rapport and Build Relationships
The truth is businesses revolve around the network that you build. It is all about creating connections and establishing rapport in order to build professional relationships. Most companies stay with their suppliers to keep their bonds strong. There are also companies who organize events for their retailers, dealers and distributors to further strengthen their hold on their profit-yielding partners.
By hosting an event or conducting an industry conference, you will be able to solidify the presence of your business. Solid relationships with clients spell out the difference between losing a certain account or retaining one, especially when competitors are just around the corner.
These are just some of the advantages. But, the success of your campaigns highly depends on your purpose. Let your purpose guide you to develop creative, interactive campaigns that will capture your client’s interest.